Who is behind

Leads flo.space's vision, strategy, and growth.

As CEO, Haim sets the strategic direction for flo.space and leads its commercial growth. He oversees sales, partnerships, and expansion into new markets, working directly with customers and partners to shape where the product goes next. His focus is building flo.space into the operating layer businesses rely on to run their day-to-day work.

• Sets company vision and long-term strategy
• Leads sales, revenue, and go-to-market execution
• Builds the strategic partnerships that expand flo.space's reach

“Every company will run on a layer like this. We're building it with people in control of every decision.”

Builds the technology and engineering behind flo.space.

As CTO, Raphi is responsible for flo.space's technology, from platform architecture to the engineering roadmap. He leads product development and sets the technical standards that keep the platform secure, reliable, and ready to scale as the company grows. His focus is building the systems that let flo.space handle a business's work with precision and trust.

• Leads platform architecture and engineering
• Owns the product and technical roadmap
• Sets the standards for security, reliability, and scale

“The best technology earns trust quietly. Our job is to make it so reliable that people never have to think about it.”

Shapes flo.space's brand, positioning, and market strategy.

As CMO, Josh leads how flo.space is positioned in the market and how the brand grows. He oversees marketing strategy, competitive positioning, and demand generation, identifying the opportunities that set flo.space apart and building the brand around them. His focus is establishing flo.space as the category leader in AI-run business operations.

• Leads brand strategy and market positioning
• Owns competitive strategy and differentiation
• Drives demand generation and category growth

“Categories are won by the company that defines them. We intend to define this one.”

Apple changed the computer.

In 1976, three people built a computer in a garage for people who weren't engineers. The idea was strange at the time: a computer that sat on a desk at home, not in a lab or a back office. It became the blueprint every personal computer has followed since.

• Took the computer out of the lab
• Put a screen on a home desk
• Set the blueprint for the personal computer

“It didn't just change Apple, it changed the whole computer industry.”

Google changed search.

In 1998, two graduate students believed the web's noise could be ranked by relevance instead of who paid the most. Their mission statement fit in a single sentence. Two decades later, searching the internet and 'googling' something had become the same word.

• Ranked results by relevance, not payment
• Made search the default way to ask
• Turned into a verb in the dictionary

“To organize the world's information and make it universally accessible and useful.”

flo.space changes work.

In 2026, three friends who'd spent years buried in wholesale admin decided the busywork should run itself. flo.space watches the tools a business already runs: inbox, CRM, invoices. It prepares the next move before anyone asks. The only thing it won't do is act without you.

• Watches the tools you already run
• Prepares the next move before you ask
• Never acts without your say-so

“To give every business the ability to run itself, without taking control away from the people who built it.”